ONDE.
ONDE is a handmade clay and brass jewelry line founded by Tracy Troisi. Inspired by remote road trips, walking down city side streets in the summer, and dusty desert plains. Based in Lowell, Mass.
Logo | Photo | Print
ONDE needed a complete story to be told through lifestyle and product photos. Anyone can take a picture of a striking model in jewelry, add some contrast and boom, it’s done. But we wanted to create a mood and story behind the wearer: a woman who is confident and exact in her chaos.
The logo we created was indicative of the brand name itself. “ONDE” in Italian means “waves” so we included that in a not-so-serious fashion. We carried that design over to the business cards, making it a defining element on the back.
